Matalan launches 10 new third-party fashion brands

The new brands – including Quiz, Pink Vanilla and Blue Vanilla – will join Matalan’s existing 12 brands as part of its third-party offer, which launched in September 2022 and includes labels such as Little Mistress, In The Style and Hush Puppies,

The retailer said the brand caters for a diverse range of customers and needs by offering a wider range of sizes and styles, including plus size ranges, and that it plans to launch more in the new year and spring 2024.

It says that celebrity-fronted collections such as Vogue Williams for Little Mistress and Jac Jossa, Gemma Atkinson, Stacey Solomon and Jess Millichamp for In The Style performed particularly well for the retailer, with some styles selling out within 24 hours of launch.

Ben Smith, Matalan’s chief trading officer, said: “We’re so excited to be adding more fantastic brands to our portfolio, brands we know our customers will love to shop. We’re committed to offering our customers a dynamic online experience, and by giving them more choice across our product ranges we know they’ll continue to trust Matalan as their one stop shop, as well as remaining a leading online retail destination for families across the UK.

“We have worked hard to understand what the customer wants, and in spring 2024 will be offering more choices in key areas such as holiday shop, occasionwear and outerwear – watch this space.”